Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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Ashley Park Will Cameo In The 'Mean Girls' Musical Movie

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It looks as if while Reneé Rapp might be the biggest performer to carry over from the Mean Girls Broadway musical to its recursive film adaptation, but she won't be the only one. Ashley Park, Broadway's original Gretchen Wieners, has joined the cast of the upcoming Mean Girls movie headed for Paramount+, based on the Broadway musical based on the 2004 film.

Park had not only been in cast with Rapp, but was in the cast before her, as Rapp had succeeded Taylor Louderman as Regina George, the role she's reprising in the film. As for Park, her role in the film is going to be a cameo, a practice common with remakes or medium shifts for all sorts of movies, even TV series. While none came up, the fact that character details were sought seems to allude that this cameo role will come with lines and be something of a fleshed-out character. Examples include Poppy Blu (played by Christy Carlson Romano) in the Kim Possible live action TV movie, or Rita, the boss of April O'Neil in a deleted scene of Teenage Mutant Ninja Turtles: Out of the Shadows, played by original live action April, Judith Hoag. 

The rest of the film's main cast includes Angourie Rice, Auli'i Cravalho, Jaquel Spivey, Jenna Fischer, Busy Philipps, Avantika, Christopher Briney, Bebe Wood, and reprising from the original film, Tim Meadows, and Tina Fey. Fey also wrote the original film and the musical this film is based on. The musical opened in 2018, surviving COVID before permanently closing in 2021 after 833 performances. Among its 12 Tony nominations, Park earned one of them for Best Actress in a Featured Role in a Musical.

Park has since broken out onscreen as Mindy Chen in Emily in Paris, and recurs on the Peacock-turned Netflix series Girls5Eva, which Fey executive produces. Mean Girls is set for a Paramount+ release, and filming begins this week.

Source: Entertainment Tonight

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