Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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Showtime Has Released The Trailer For Original Film 'Heist 88'

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Showtime on Thursday released the trailer for Heist 88, the crime drama original film starring Courtney B.Vance, premiering via stream on the Paramount+ with Showtime plan on Friday, September 29, before debuting on linear Showtime on Sunday, October 1, at 9 p.m. ET/PT. 

Inspired by one of the largest bank robberies in U.S. history, Heist 88 is set in 1988, at a time before widespread computerization and the cybersecurity protections of today. The plot centers on Jeremy Horne, played by Vance, a criminal mastermind who decides on one last job before he begins his prison sentence. He enlists four young bankers to rob nearly $80 million dollars through a sophisticated exploit of the banking wire system. 

It's directed by Menhaj Huda and written by Dwayne Johnson-Cochran, and co-stars Keith David as expert safecracker Buddha Ray, Keesha Sharp as elegant and intelligent political consultant and Horne's love interest Bree Barnes, Xavier Clyde as nerdy comic-book collector Danny Pugh, Bentley Green as cocky, energy-filled DJ Marshall King, Nican Robinson as young, loyal "back of the bank" employee of six years Rick Windom, and Precious Way as LaDonna Sanders, another more ambitious but less visible bank employee.

Heist 88 is executive produced by Vance, his wife Angela Bassett, Johnson-Cochran, Lynnette Ramirez, and Floris Bauer for Bassett Vance Productions and Van Toffler and Barry Barclay for Gunpowder & Sky. Amal Baggar, Mychael Chinn, Donny Hugo Herran, Marcia Landsdown and Janee Dabney are the executive producers for MTV Entertainment Studios with Carlos Lugo as the executive in charge of production.

As original movies return to Showtime, Heist 88 will be followed the very next week by William Friedkin's last film The Caine Mutiny Court-Martial, with an identical rollout.


Sources: Deadline, Collider

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