Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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Catch the NFL Playoffs on Paramount+ this weekend January 11

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**2024 NFL Wild Card Weekend: What You Need to Know About the Playoff Schedule**

As the 2024 NFL season wraps up, the intensity only rises with the arrival of the playoffs. Starting this upcoming weekend, the Wild Card round will feature some of the most exciting matchups as teams battle it out for a spot in the Divisional Round. The NFL has just released the full playoff schedule, including the kickoff times and broadcast details, so fans can plan ahead for the action-packed weekend.

Chargers vs. Texans: A Thrilling Opening to the 2024 Playoffs

The first game of the Wild Card weekend will be a highly anticipated matchup between the Los Angeles Chargers and the Houston Texans**. This exciting contest will be the perfect way to start the postseason, as both teams are looking to make their mark in the playoffs after solid regular seasons.

**Date:** Saturday, January 11, 2024  
**Time:** 4:30 PM ET  
**Broadcast:** CBS, Paramount Plus  
**NFL Playoff Schedule – Wild Card Weekend**

The NFL’s Wild Card weekend is filled with action and drama, with several other key matchups lined up for fans to enjoy. Here's the full broadcast schedule for **January 11-13, 2024**, airing exclusively on CBS and Paramount Plus:

1. **(5) Los Angeles Chargers at (4) Houston Texans**  
   **Time:** 4:30 PM ET  
   **Broadcast:** CBS, Paramount Plus  

Stay tuned for the rest of the Wild Card weekend matchups, as we look forward to a thrilling series of games that could set the stage for an unforgettable postseason!

**Don’t Miss Any Action – Tune In to CBS and Paramount Plus**
With the stakes higher than ever, Wild Card weekend is guaranteed to bring fireworks. Whether you're watching from home or on the go, CBS and Paramount Plus will ensure that you don’t miss a second of the excitement. Be sure to mark your calendars, set your reminders, and get ready for the first taste of NFL playoff football in 2024!


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