Nickelodeon plans it’s upfront for March 18th

Nickelodeon is gearing up for it’s annual upfront and it’s going to be a doozy.

The event will take place March 18th and it will be more accessible to more than just partners.

“Everyone has been living in a virtual world for a year, so we wanted to do something different,” explains Brian Robbins, Nickelodeon’s president, to Variety in an interview. “We thought, ‘Why not do an upfront through the eyes of the audience, as opposed to the eyes of the partners?’ Since families are home together, and a lot of our partners have children, let’s make something that can be a co-viewing event.”

The show will start out like a typical Zoom meeting, Robbins says, then “veer off into this Nickelodeon wonderland, and this virtual world.” The program is just half an hour — the length of a typical Nickelodeon episode of “Dora the Explorer” or “Danger Force,” says Robbins, but “without the commercials.” He likens the concept to “a little bit of ‘Alice in Wonderland’ meets “The Wizard of Oz’.”

The Nickelodeon show will explain Nickelodeon’s contribution to Paramount Plus, says Robbins, and “how important kids’ content is to streaming.”

Sources: Variety