What’s Coming to Paramount+ (US) in March 2025

Posted by on
  Note: Subjected to change; * indicates Paramount+ with Showtime only / ** indicates live on CBS via Paramount+ with Showtime, next day for everyone ORIGINALS, EXCLUSIVES, PREMIERES & EVENTS 3/1 Strange Darling* Nothing is what it seems when a twisted one-night stand spirals into a serial killer's vicious murder spree.   3/3 Rumours* The leaders of seven wealthy democracies get lost in the woods while drafting a statement on a global crisis, facing danger as they attempt to find their way out.   3/4 Sin City Gigolo: A Murder in Las Vegas premiere  The shocking three-part docuseries follows the criminal investigation of a former cast member on the reality TV series Gigolos, who was arrested for murdering a young female client.    3/10 Ringo & Friends at the Ryman** special  This two-hour special celebrates the music and legacy of Ringo Starr through the lens of country music. Taped at the historic Ryman Auditorium – the “Mother Church of Count...
0

The Fastest Growing Brand of 2021 Goes to...Paramount+?

Posted by on


Yeah, we couldn't believe it as well.

According to the Morning Consult's report on the fastest-growing brands for 2021, Paramount+ was the top streaming service in 2021, the number one fastest-growing brand among all adults, and the number one fastest-growing brand for Gen Z and Millennials. The two other streaming services that made the list were HBO Max and Pluto TV. Meanwhile, the big streaming services Netflix and Hulu were nowhere near the top 20.

It was also ranked number one for all adults including Gen Z and Millennials; however, Gen X ranked the service number two, and Baby Boomers placed them at number six on the list.

HBO Max was pretty close, ranking at number three among all adults, #20 for Millennials, number seven on the list for Gen X, and ranked number three for Baby Boomers. Pluto TV was number seven among all adults, #16 for Millennials, number six for Gen X, and number eight for Baby Boomers.

Additionally, among all adults, Paramount+ saw a growth of 8.5 percentage points. Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from October 1-26, 2021, and subtracting the share who said the same back on January 1-31, 2021.

HBO Max had a growth of 5.0 percentage points, and Pluto TV experienced a growth of 3.7 percentage points. Interestingly, YouTube Shorts was one rank above Pluto TV with a growth of 3.8, whereas YouTube Premium was #20 in the ranking (last place) with the smallest growth of 3.0.

So the biggest question is, how did Paramount+ achieve this?

One reason only. ViacomCBS uses live sports, news, shows, and movies and combines them into a single streaming service, Paramount+. They are even on track to reaching 65 million subscribers before 2024 right now. 

The service still has massive flaws that need to be worked like live sports issues where games aren't streaming or the library shows not showing up on time. But never the less, Paramount+ will one day be the streaming service you need to subscribe to.

What do you think about Paramount+ being the fastest growing brand of 2021?


Founder and head of What's on Paramount+, KP writes articles on what's new and upcoming to the Paramount streaming service, Paramount+.

Comments

Post a Comment

This is the place to share your thoughts questions and get responses and takes from others on a topic of the article.

The What’s on Paramount+ staffs moderate the comment sections and can not answer requests for shows or movies to be added to Paramount+ as we aren’t affiliated with Paramount Global.

For any technical help with the service, please contact Paramount+ directly at help.paramountplus.com in the US and support.paramountplus.com elsewhere.