Catch the NFL Playoffs on Paramount+ this weekend January 11

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**2024 NFL Wild Card Weekend: What You Need to Know About the Playoff Schedule** As the 2024 NFL season wraps up, the intensity only rises with the arrival of the playoffs. Starting this upcoming weekend, the Wild Card round will feature some of the most exciting matchups as teams battle it out for a spot in the Divisional Round. The NFL has just released the full playoff schedule, including the kickoff times and broadcast details, so fans can plan ahead for the action-packed weekend. Chargers vs. Texans: A Thrilling Opening to the 2024 Playoffs The first game of the Wild Card weekend will be a highly anticipated matchup between the Los Angeles Chargers and the Houston Texans**. This exciting contest will be the perfect way to start the postseason, as both teams are looking to make their mark in the playoffs after solid regular seasons. **Date:** Saturday, January 11, 2024   **Time:** 4:30 PM ET   **Broadcast:** CBS, Paramount Plus   **NFL Playo...
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The Fastest Growing Brand of 2021 Goes to...Paramount+?

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Yeah, we couldn't believe it as well.

According to the Morning Consult's report on the fastest-growing brands for 2021, Paramount+ was the top streaming service in 2021, the number one fastest-growing brand among all adults, and the number one fastest-growing brand for Gen Z and Millennials. The two other streaming services that made the list were HBO Max and Pluto TV. Meanwhile, the big streaming services Netflix and Hulu were nowhere near the top 20.

It was also ranked number one for all adults including Gen Z and Millennials; however, Gen X ranked the service number two, and Baby Boomers placed them at number six on the list.

HBO Max was pretty close, ranking at number three among all adults, #20 for Millennials, number seven on the list for Gen X, and ranked number three for Baby Boomers. Pluto TV was number seven among all adults, #16 for Millennials, number six for Gen X, and number eight for Baby Boomers.

Additionally, among all adults, Paramount+ saw a growth of 8.5 percentage points. Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from October 1-26, 2021, and subtracting the share who said the same back on January 1-31, 2021.

HBO Max had a growth of 5.0 percentage points, and Pluto TV experienced a growth of 3.7 percentage points. Interestingly, YouTube Shorts was one rank above Pluto TV with a growth of 3.8, whereas YouTube Premium was #20 in the ranking (last place) with the smallest growth of 3.0.

So the biggest question is, how did Paramount+ achieve this?

One reason only. ViacomCBS uses live sports, news, shows, and movies and combines them into a single streaming service, Paramount+. They are even on track to reaching 65 million subscribers before 2024 right now. 

The service still has massive flaws that need to be worked like live sports issues where games aren't streaming or the library shows not showing up on time. But never the less, Paramount+ will one day be the streaming service you need to subscribe to.

What do you think about Paramount+ being the fastest growing brand of 2021?


Founder and head of What's on Paramount+, KP writes articles on what's new and upcoming to the Paramount streaming service, Paramount+.

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