What’s Coming to Paramount+ (US) in December 2024

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  Note: Subjected to change; * indicates Paramount+ with Showtime only / ** indicates live on CBS via Paramount+ with Showtime, next day for everyone ORIGINALS, EXCLUSIVES, PREMIERES & EVENTS 12/2 SpongeBob SquarePants, SpongeBob & Sandy's Country Christmas special In this new SpongeBob SquarePants holiday special, one of Sandy’s experiments goes awry and the Cheeks family must team up to save Christmas in Bikini Bottom. 12/3 as1one: The Israeli-Palestinian Pop Music Journey docuseries premiere A compelling coming-of-age series based on the lives of six young men - the world’s first mixed Israeli-Palestinian pop group - that came together to form the next global hit pop group, as1one.   12/6 The Honey Trap: A True Story of Love, Lies and The FBI* documentary premiere A dramatic tale of espionage, propaganda, and romance, following the infamous Berlin rapper Denis Cuspert (aka Deso Dogg) and his journey from artist to MMA fighter to ISIS recruiter.   12/13 Dexter: Original S
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The Fastest Growing Brand of 2021 Goes to...Paramount+?

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Yeah, we couldn't believe it as well.

According to the Morning Consult's report on the fastest-growing brands for 2021, Paramount+ was the top streaming service in 2021, the number one fastest-growing brand among all adults, and the number one fastest-growing brand for Gen Z and Millennials. The two other streaming services that made the list were HBO Max and Pluto TV. Meanwhile, the big streaming services Netflix and Hulu were nowhere near the top 20.

It was also ranked number one for all adults including Gen Z and Millennials; however, Gen X ranked the service number two, and Baby Boomers placed them at number six on the list.

HBO Max was pretty close, ranking at number three among all adults, #20 for Millennials, number seven on the list for Gen X, and ranked number three for Baby Boomers. Pluto TV was number seven among all adults, #16 for Millennials, number six for Gen X, and number eight for Baby Boomers.

Additionally, among all adults, Paramount+ saw a growth of 8.5 percentage points. Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from October 1-26, 2021, and subtracting the share who said the same back on January 1-31, 2021.

HBO Max had a growth of 5.0 percentage points, and Pluto TV experienced a growth of 3.7 percentage points. Interestingly, YouTube Shorts was one rank above Pluto TV with a growth of 3.8, whereas YouTube Premium was #20 in the ranking (last place) with the smallest growth of 3.0.

So the biggest question is, how did Paramount+ achieve this?

One reason only. ViacomCBS uses live sports, news, shows, and movies and combines them into a single streaming service, Paramount+. They are even on track to reaching 65 million subscribers before 2024 right now. 

The service still has massive flaws that need to be worked like live sports issues where games aren't streaming or the library shows not showing up on time. But never the less, Paramount+ will one day be the streaming service you need to subscribe to.

What do you think about Paramount+ being the fastest growing brand of 2021?


Founder and head of What's on Paramount+, KP writes articles on what's new and upcoming to the Paramount streaming service, Paramount+.

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