Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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What's the Future of EPIX and Paramount+'s Pay-1 Holder Could Be?

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Amazon has finally taken over Metro-Goldwyn-Mayer and its assets to turn things around for the best. One of the assets Amazon now owns is EPIX. Though Amazon doesn’t need the channel or the streaming service. They can move EPIX’s originals and movies to its streaming services, Prime Video and IMDb TV.

EPIX, founded in 2008, was a joint venture between MGM, Lionsgate, and Paramount Pictures, but the latter two dropped their shares. EPIX is still Paramount’s pay-1 holder for its movies after theaters. But a deal in 2021 allowed some movies to skip the pay-1 window and stream on Paramount+ after 45 days. Paramount+ and Hulu gain movies from EPIX through a sub-licensing agreement.

If Amazon ever decides to close EPIX (and they will) and preexisting deals don’t carry over to Prime Video (will most likely happen), Paramount+ would quickly become Paramount Pictures’ new pay-1 holder, surpassing the wait until 2024 for the window to expire. Amazon Prime Video will also become MGM’s new pay-1 holder for films that go to theaters. Hulu, on the other hand, would effectively lose over 2,000 movies.

In the end, it’s still a win for both Amazon and Paramount (not soo much for Disney). Both will gain and make their services valuable to both consumers and investors. Let’s just see how long Amazon would take its first moves.

What do you think will happen to EPIX?

Founder and head of What's on Paramount+, KP writes articles on what's new and upcoming to the Paramount streaming service, Paramount+.

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