Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...

Showtime Invites You To Graduation In 'The Chi' Season 6 Trailer

 

It's a high time for education in the lives of Kevin, Jake and Papa as they exit high school, but it seems Emmett's still got a lot to learn in the upcoming sixth season of The Chi. Showtime released the official trailer on Tuesday.

The trailer shares glimpses of the characters', played by Alex Hibbert, Michael V. Epps, Shamon Brown Jr., teen milestones like prom and graduation as Emmett, played by Jacob Latimore, boasts to wife Kiesha, played by Birgundi Baker about how much good Douda (Curtiss Cook) 's investment in him is for them, and that he's keeping all his promises. She's skeptical, shaking her head at him, knowing it's too good to be true. Sure enough, Douda is pressing a gun into Emmett’s hand and the young restaurateur's enthusiasm about the partnership seems to nosedive despite ambitious and insatiable expansion dreams for Smokey's. As for what else the season will bring for the teens, Kevin is honing his gaming skills but struggles with the youthful pitfalls of early independence. Jake is starting his own business, and Papa begins to question his faith while falling for an older woman.

Elsewhere, the season's logline tells of other big dreams finally being realized but at a cost. Everyone will face immense challenge and face the risks and rewards of their decisions.  Kiesha does reach her own new career heights. Douda himself is dealing with the aftermath of Q’s murder and the triggering of shifting loyalties among his friends. Victor’s (Luke James) bold declaration of love for both his new girlfriend and his beloved community will impact his political ambitions. Jada (Yolonda Ross) is now happily married as she continues mentoring Emmett and her best friends as they manage their relationships.

The Chi's sixth season premieres early on Paramount+ with Showtime and on demand on August 4, before its linear premiere at 9 PM Sunday, August 6, on Showtime. The 16-episode season will air in two well-separated 8-episode halves. Brown Jr.'s movie, Teenage Mutant Ninja Turtles: Mutant Mayhem, opens in theaters on August 2, so it's a busy work weekend which he won't be able to promote due to the SAG-AFTRA strike that is not likely to be resolved any time soon, let alone in time for such allowances. The trailer won't embed, so it's hyperlinked here.

Source: TVLine




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