Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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CBS Chooses Super Bowl To Kick Off Strike-Shortened Season

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Well that was quick. Fresh off the end of the SAG-AFTRA strike and the Writers Guild of America strike that preceded and overlapped, CBS is the first network to release their new schedule featuring the returns of all their scripted shows. As previously reported, the Matlock reboot and Wayans sitcom Poppa’s House have been pushed to next season. 

Because Poppa’s House was originally scheduled for midseason, the schedule looks pretty identical to the one released in May when the WGA strike was so fresh they had the optimism to make such the schedule. With the way the season has become, each series’s season will run 10-13 episodes. It starts in February with the Super Bowl on Sunday, February 11, because why not, it attracts a lot of viewers and its leadout will be the brand new series Tracker, starring Justin Hartley, as previously announced as they very much sought to hold onto. It gives the scripted series about three months to get episodes produced. The next night, Monday February 12, sees the season 6 premiere of The Neighborhood, the season 5 premiere of Bob Hearts Abishola, the season 21 premiere of NCIS and the season 3 premiere of NCIS: Hawai’i.

Tuesday, the FBIs return, with OG season 6, International season 3, and Most Wanted season 5. Young Sheldon, Ghosts, and So Help Me Todd return to their Thursday perches on February 15, for their seventh, third, and second seasons respectively. The next night, Friday February 16 sees the returns of SWAT, Fire Country, and Blue Bloods for seasons 7 (and final), 2, and 14. On Sundays, the fourth season of The Equalizer will be followed by Tracker in its regular 9 PM timeslot, and CSI: Vegas moves from Thursdays to finish out the night. Survivor season 46 kicks off with 2-hour episodes on February 28 and March 6 before returning to 90-minute episodes with The Amazing Race season 36 on March 13. Elsbeth will premiere on February 29 at 10 PM.

Source: TVLine

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