Paramount+ premiere of "Tom Petty: Heartbreakers Beach Party. March 11.

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   Paramount Plus announced that it will premiere a new documentary about Tom Petty and the greatest America's Rock&Roll band. The documentary shows about MTV era and a rare, shining glimpse into Tom Petty’s lasting creative genius. The documentary also features never-before-seen bonus content, including new commentary from Crowe himself, alongside in-depth interviews, electrifying live performances.     What people say about Tom Petty and The Heartbreakers , is that it's music filled honestly still captures the heart and soul forty years later. The film also looks back at Rock&Roll and how Tom Petty and the Heartbreakers as they finish, promote and tour.     The documentary also talks about the music and the album. TOM PETTY: HEARTBREAKERS BEACH PARTY is executive produced by Petty Legacy, LLC, Bruce Resnikoff, and Bruce Gillmer (MTV Entertainment Studios).  Paramount Plus: Tom Petty and the Heartbreakers Beach Party...
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Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV
   It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.  
   Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to 
build one of the strongest brands in entertainment."

(Paramount and Nielsen new deal)

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