Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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Hulu Loses Over 1,000 Movies; Questions EPIX Near Future

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And it's gone.

Earlier this month, I examined the future of EPIX and how it would be beneficial for Amazon and Paramount if it were to close operations, but Disney was going to lose a bunch of films from Hulu.

But now, first reported by DejaView News, Hulu has lost over 1,000 movies from the EPIX deal that has now expired. The agreement, previously with Netflix, allowed Hulu access to any movies from Paramount, MGM, Lionsgate, and other studios.

Though it hasn't affected Paramount+ yet; however, it does beg the question of what Disney will do. It also answers the question of the future of EPIX, as Amazon should be planning on shuttering the service.

Honestly, this should give more confidence to Disney so they can eventually move its content from Hulu to Disney+ and would further prove my prediction of the closure of EPIX.

What do you think about Hulu losing 1,000 movies?

Founder and head of What's on Paramount+, KP writes articles on what's new and upcoming to the Paramount streaming service, Paramount+.

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