Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

Posted by on
   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
0

Burnham Has Sax-y Thoughts In First 'Star Trek: Discovery' Final Season Clip

Posted by on

 


Star Trek: Discovery is headed toward its fifth and final season next year, and fans at San Diego Comic-Con got to see the first clip, which was later posted to Paramount+'s YouTube channel.

The clip sees Captain Michael Burnham, played by Sonequa Martin Green pursue two mercenary scavengers: Moll, played by The Expanse‘s Eve Harlow, and L’ak, played by The Night Agent's Elias Toufexis by activating her suit’s magnetization onto their starship in the midst of warp speed travel. The duo had just triggered an explosion, sending Burnham hurtling into space. She’s joined by another Starfleet captain, Rayner (Callum Keith Rennie), as the U.S.S. Discovery crew struggles to lock onto her in the warp bubble. This includes Saru, played by Doug Jones and the present Doctor Kovich, played by director David Cronenberg.

The fact that Moll and L'ak are in possession of an artifact Burnham is seeking, they are most certainly the "others" on the hunt to find "an ancient power whose very existence has been deliberately hidden for centuries", as the season's logline tells. "Dangerous foes who are desperate to claim the prize for themselves and will stop at nothing to get it". There are likely to be more met along the way. The scene can be watched below.

Star Trek: Discovery's final season also sees the returning crew consisting of Anthony Rapp as Paul Stamets, Mary Wiseman as Sylvia Tilly, Wilson Cruz as Dr. Hugh Culber, David Ajala as Cleveland “Book” Booker, and Blu del Barrio as Adira. It was part of the initial class of original programming when the service launched as CBS All Access. It subsequently led the renaissance of Star Trek on television, or at least the stage of television evolution in 2017. The series and streamer released a look ahead as well. With Lower Decks starting in September, and the abandonment of Prodigy meaning the "Winter 2023" run was aborted, it's possible that the most movement Discovery will do is move closer inside the 2024 side of the winter window Prodigy was meant to occupy.






Comments

Post a Comment

This is the place to share your thoughts questions and get responses and takes from others on a topic of the article.

The What’s on Paramount+ staffs moderate the comment sections and can not answer requests for shows or movies to be added to Paramount+ as we aren’t affiliated with Paramount Global.

For any technical help with the service, please contact Paramount+ directly at help.paramountplus.com in the US and support.paramountplus.com elsewhere.