Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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'Transformers: Rise Of The Beasts' Streaming Rollout Date Confirmed

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It's going to be the most Transformers week on Paramount+ yet! Not only do season-finishing episodes of Transformers: EarthSpark hit the streamer on Friday, July 28, but the franchise's latest theatrical film, Transformers: Rise of the Beasts will also be arriving on the service this week, in fact tomorrow, Tuesday July 25.

This was revealed in a Showtime newsletter that mostly urged subscribers to make their way to Paramount+ as the standalone Showtime OTT winds down. The date marks day 46 since the film's June 9 theatrical release, which means like with Scream VI and Dungeons & Dragons: Honor Among Thieves, Paramount really is sticking with 45-day theatrical windows, while over at Disney, Guardians of the Galaxy vol. 3 and Ant-Man and the Wasp: Quantumania have indicated that studio is returning to 90-day theatrical windows.


Transformers: Rise of the Beasts stars Anthony Ramos and Dominique Fishback as Noah Diaz and Elena Wallace who team up with the Autobots, Optimus Prime (Peter Cullen), Bumblebee, Arcee (Liza Koshy), and Mirage (Pete Davidson), with Maximals Optimus Primal (Ron Perlman), Airazor (Michelle Yeoh) and Rhinox to stop the villain Scourge (Peter Dinklage) and his Terrorcons, including Nightbird and Battletrap from using an ancient artifact to summon Unicron (Colman Domingo) and destroy Earth. It was the film that finally started tapping into the nostalgia of Beast Wars after a decade plus of tapping exclusively into ‘80s G1…while also building a shared universe with a highly publicized ending.

With the film making $471 million globally at the box office, it's been reported (after opening weekend) that the film's director Steven Caple Jr. is in talks to direct the next installment. The film hits Paramount+ on July 25. When the film arrives tomorrow, it joins previous films Dark of the Moon, Age of Extinction, and Bumblebee, the latter of which the streamer held a livetweet watch party for on Monday night to commemorate the occasion. 

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