Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...

'Dora the Explorer' Reboot Short Will Precede 'Paw Patrol: The Mighty Movie'

 

It's an early return for Dora the Explorer and Boots the Monkey as she heads back to the big screen in a new theatrical short Dora and the Fantastical Creatures, which will be released in front of Paw Patrol: The Mighty Movie on Friday, September 29.

This will be the public's first chance to see the rebooted and redesigned Nick Jr. Latina heroine before the launch of the new CG-animated series Dora (yes that seems to be the settled name) headed to Paramount+ in spring 2024 in the United States. Internationally, Dora will stream day-and-date on Paramount+ and air on Nickelodeon channels in all markets where available.

In Dora and the Fantastical Creatures, Dora, now voiced by Diana Zermeño, and Boots, now voiced by Asher Spence embark on an incredible adventure to the land of alebrijes, the most magical and colorful creatures in the rainforest. There, they must band together against Swiper, voiced by Marc Weiner reprising his role from previous Dora media, to save the beloved alebrijes and their Copal Tree Celebration. Also starring in the short are Pokémon's Anairis Quiñones as Luna Arcoiris; Grease: Rise of the Pink Ladies's Danny Burstein as Sol; and Kate del Castillo as Ale. Following the debut of the short, ancillary Dora content will be made available across Nickelodeon platforms, Paramount+ and Noggin. 

In the new Dora series, Quiñones takes on additional roles including Map and The Fiesta Trio's armadillo, while Burstein takes on the roles of the Grumpy Old Troll and The Fiesta Trio's frog and marmoset. Justice League and Wizards of Waverly Place's Maria Canals-Barrera will voice Abuela, and Katarina Sky is the voice of Backpack. The series also features Donovan Monzon-Sanders as Tico; Tandi Fomukong as Isa; Quintún Muñoz as Benny the Bull; and co-creator Chris Gifford as Big Red Chicken, reprising his role.

Dora and the Fantastical Creatures is produced by Nickelodeon Animation in Burbank, Calif. William Mata is directing from a screenplay by Alejandro Bien-Willner and a story by Bien-Willner and Sean Gill. Production is overseen by Eryk Casemiro, Executive Vice President, Global Animated Series at Nickelodeon. Miriam Ritchie and Marielle Kaar serve as Nickelodeon's Executives in Charge of Production for the short. Dora the Explorer is created by Gifford, Valerie Walsh Valdes and Eric Weiner.
 Watch the Dora and the Fantastical Creatures trailer below.


Source: PR Newswire

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