Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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'Mayor of Kingstown' Renewed For Season 3

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It may not be a Western, but yet another Taylor Sheridan creation is sticking around on Paramount+. Mayor of Kingstown has been renewed for a third season on the streamer.

Jeremy Renner, who stars as town mediator Mike McLusky, is set to return as he recovers from a devastating snowplow accident in January that resulted in 30 broken bones. The character of McLusky is a former inmate whose family works as mediators between the street gangs, prisoners, guards and cops in the fictional town of Kingstown, Michigan. 

Renner’s recovery can go on as long as it needs to while the studios refuse to head to the negotiating table to give the actors and writers a fair deal. Having just been freshly renewed, there’s no premiere date. Season 2 ran from January 15, 2023 to March 19, so it would still probably be a bit anyway. Co-creator Hugh Dillon also co-stars as Kingstown Police Detective Ian Ferguson with Taylor Handley as youngest McLuskey brother Kyle, Emma Laird as escort Iris, Tobi Bamtefa as Crips leader Deverin "Bunny" Washington, Derek Webster as ally KPD Detective Stevie, Nishi Munshi as Kyle’s wife Tracy, Hamish Allan-Headley as Sgt. Robert Sawyer and Aidan Gillen as Russian mobster Milo Sunter.

Mayor of Kingstown tackles themes of systemic racism, corruption and inequality, providing a stark look at their attempt to bring order and justice to a town that has neither. Sheridan and Dillon also executive produce with executive-produce alongside Renner, Antoine Fuqua, David C. Glasser, Ron Burkle, Bob Yari, Michael Friedman, Dave Erickson and Regina Corrado. The series is believed to be one of Paramount+’s top performing original dramas, only behind Sheridan’s 1923 and Tulsa King while in season.

Source: TVLine

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