Paramount has announced changes to its 2024 release schedule on Friday, and in it all, it gives the movie adaptation of the Mean Girls musical the ability to Smile, and gives the horror film's sequel a date as well. Congrats on the great test screenings.
The movie adaptation of the 2017 musical that adapted the 2004 film starring Lindsay Lohan and Rachel McAdams was originally targeted for Paramount+, but has now shifted to a theatrical release, like how Blue Beetle was originally set for HBO Max but shifted even before the Discovery regime proved hostile against straight-to-streaming releases. It's also got a wide release date attached, January 12, 2024. That is Martin Luther King Jr. Day weekend. While January releases don't have a strong reputation, that may work in its favor. It does dislodge the company's Bob Marley biopic, Bob Marley: One Love, about the reggae legend who is played by Barbie and Secret Invasion's Kingsley Ben-Adir. It moves to February 14, 2024, which puts it up against Sony's Madame Web movie of their Spider-Man Universe. Mean Girls opens up against Sony’s The Book of Clarence, MGM’s The Beekeeper and an untitled New Line event film.
While the Blue Beetle comparison works, Smile is probably the best example they want to replicate, as on a $17 million budget, it ended up making $217 million over its theatrical run. It now has a sequel scheduled for October 18, 2024, as announced as part of these moves. The Mean Girls musical movie stars Angourie Rice, Auli'i Cravalho, Reneé Rapp, Jaquel Spivey, Jenna Fischer, Busy Philipps, Jon Hamm, Mahi Alam, Conor Ratliff, Avantika, Christopher Briney, Bebe Wood, and reprising from the original film, Tim Meadows, and Tina Fey. Fey wrote not only the original 2004 film, but the musical this film more directly adapts, and wrote this iteration as well. It is directed by Arturo Perez and Samantha Jayne. Of course, it'll end up at Paramount+ anyway, just wait for late February after the 45 day window.
On the other end, the animated film The Tiger's Apprentice got the Rumble treatment. It was scheduled for January 19. It's now a Paramount+ original film, permanently removed from the theatrical release schedule. The next Paramount+ original film is A Really Haunted Loud House on September 29.
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