Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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Ashley Tisdale's Stariana Shines In First 'Baby Shark's Big Movie' Clip

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Paramount+ has released the first clip from the upcoming Baby Shark's Big Show! feature film from Nickelodeon Animation and The Pinkfong Company, aptly titled Baby Shark's Big Movie.

It features *NSYNC alum Lance Bass as the most himself he could be, living up to his name in a literal way while serving as the Carson Daly-emulating host of Tidal Request Live as he debuts the music video of rising pop star's Stariana's newest song, "It's Stariana!". The ego-stroking song was clearly filmed as a music video but edited as a lyric video (probably to accommodate the target audience), and has all the nas you can imagine. Plus it gives famed Candace Flynn Ashley Tisdale another chance to sing in a role before Phineas and Ferb got revived.


The story for Baby Shark's Big Movie is that Baby Shark and his family move to Chomp City, the big city of sharks. Baby Shark must adjust to life without his best friend William nearby, but grapple with Stariana, who with her sharp wit and manipulative ways, wants to dominate all underwater music. And so, he goes on a mission to break her spell to restore harmony to the seas. It stars the Big Show! cast, consisting of Kimiko Glenn as Baby Shark; Luke Youngblood as William, Natasha Rothwell as Mommy Shark, Eric Edelstein as Daddy Shark, Debra Wilson as Grandma Shark and Patrick Warburton as Grandpa Shark.

In addition to Bass and Tisdale, the film's supporting cast includes the returning Cardi B, Offset, and their first child, Kulture as Sharki B, Offshark, and Kulture Sharki, who first appeared in the episode "The Seaweed Sway". They will now be joined by the family's second child, Wave as Wavey Shark, as well as Ego Nwodim as Leah, a lantern shark and Mommy Shark's college best friend, Saturday Night Live co-star Chloe Fineman as Lannie, her hyper and lovable daughter, Aparna Narcherla as Gillie, Stariana's assistant, a boxfish described as "chaotic" and "bumbling", and K-Pop boy band ENHYPHEN as beluga versions of themselves.

Baby Shark's Big Movie premieres on Paramount+ this winter. The "It's Stariana!" video will air during an upcoming Big Show! episode on Monday, September 25 at 11:30 a.m. ET/PT on Nickelodeon.

Source: Entertainment Tonight





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