Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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The Trailer For 'A Really Haunted Loud House' Has Been Released

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Monster High 2 will not be the only Halloween movie shared between Nickelodeon and Paramount+ this spooky season. The network and the streamer have released the trailer for A Really Haunted Loud House, the feature-length Halloween TV movie for The Really Loud House, the live action series adaptation of the Nicktoon The Loud House.

Instead of premiering the week after Monster High 2 and thus having less October real estate to be part of festivities, A Really Haunted Loud House isn’t spooked by a debut that comes before the turn of the calendar. It will premiere on September 28 on both Nickelodeon and Paramount+, with a 7 PM (ET/PT) premiere timeslot on the former. It is not confirmed if this film will air less frequently than Monster High 2 at least for this year, but apparently costumes are not enough to grant eligibility for Monster Movie Madness as it goes unmentioned. At the very least, both are featured together in the streamer's Peak Screaming promo.


The synopsis of the film reads "Lincoln Loud and his best friend Clyde skip the Loud family’s Halloween Spooktacular to attend an over-the-top party hosted by the new cool kid at school, Xander, leaving his sisters to plan the annual event and grandiose neighborhood performance, while Dad fights his own demons and avoids being captured by teenage werewolf hunters. When Xander and his mob of followers decide to play tricks and attack the Loud house, Lincoln, his sisters and Clyde must work together to save Halloween, leading to an epic standoff in the town’s junkyard." So it seems the decision between one or the other turned into both in the most choiceless of ways.

Being a feature film of The Really Loud House, the entire cast of the series reprises their roles here, namely Wolfgang Schaeffer as Lincoln Loud; Jahzir Bruno as Clyde McBride, Brian Stepanek as Lynn Loud Sr.; Jolie Jenkins as Rita Loud; Eva Carlton as Leni Loud; Sophia Woodward as Luna Loud; Catherine Bradley as Luan Loud; Annaka Fourneret as Lynn Loud; Aubin Bradley as Lucy Loud; Ella Allan as Lola Loud; Mia Allan as Lana Loud; Lexi Janicek as Lisa Loud; Lexi DiBenedetto as Lori Loud; and August Michael Peterson as Lily Loud. Xander will be played by Martin Fajardo, and Kevin Chamberlin was seen once again as Flip in the trailer.


A Really Haunted Loud House is directed by Jonathan Judge, who has not only directed the series but Life in Pieces and All That. The teleplay and story are written by Tony Gama-Lobo & Rebecca May, who worked on King of the Hill and Rise of the Teenage Mutant Ninja Turtles together, with teleplay revisions by Tim Hobert, who's worked on The Middle, Scrubs, and Community.

The franchise’s live action journey began with 2021’s A Loud House Christmas, which was not only directed by Judge as well but had some cast differences to what followed. It also had identical rollout to this film, said to be the top kids' entertainment telecast with kids 6-11 across all TV that year, drawing 3.1 million total viewers over the Thanksgiving weekend it premiered in. That success led to the greenlight of The Really Loud House, which was ordered for Paramount+ but was redirected to Nickelodeon. As such, it’s been announced that the show’s first season will finally be headed to the streamer early next year, seemingly in time for the premiere of the second, which was ordered alongside this film.

The original The Loud House animated series that premiered in 2016 now has 176 half hours and counting. A Really Haunted Loud House will premiere on Thursday, September 28 at 7 P.M. (ET/PT) on Nickelodeon and Paramount+.

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