Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

Posted by on
   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
0

'Matlock' Reboot And 'Poppa’s House' Reportedly Heading To Next Season At CBS

Posted by on



 

This could’ve been avoided had the actors been given their fair deal in the first place, but alas, the studios force one last self-inflicted wound on the networks instead as a new agreement is reportedly reached. The one last shot? Punting new series intended for 2023-2024, this season, to next season, 2024-2025.

For CBS, whose entire schedule streams on Paramount+ in some fashion, this is going to affect the Kathy Bates-starring Matlock reboot and new sitcom Poppa’s House, starring father and son Damon Wayans and Damon Wayans Jr. Instead of premiering at midseason, they’re now being aimed for next fall. According to sources, The Good Wife spinoff Elsbeth, starring Carrie Preston, and Tracker, toplined by Justin Hartley remain on track for midseason. Tracker in particular has its very lucrative post-Super Bowl leadout position it wants to keep. Lead producing studio 20th Television has made getting production going ASAP to make it. Tracker was piloted in summer 2022 and given series order last December. A delay to next fall would make the journey to air more than two years.

As the SAG-AFTRA strike hits a tentative agreement on a contract, that doesn’t mean everything is back at the snap of a finger. Even for returning series, those will need between 3-6 weeks of prep and pre-production once a new contract is agreed to before new episodes can begin filming. New series need longer because all the work for casting, set building and relocation need to happen and finish too. This is especially the case for the Matlock reboot. The series has started a writers room following one of the best received pilots internally in years. However, while the pilot was filmed in Toronto, production for the series is relocating to Los Angeles and needs extra time so it can get to building sets.

In some ways, the delays work because rushing new series into a crowded midseason field with too few episodes ready, where they may fizzle before they can truly make an impact and develop followings. For CBS specifically the idea of launching four new scripted series in such a small frame, when viewers’ attention would likely be drawn to the delayed return of all the popular returning broadcast series, doesn’t sound enticing.

Source: Deadline


Comments

Post a Comment

This is the place to share your thoughts questions and get responses and takes from others on a topic of the article.

The What’s on Paramount+ staffs moderate the comment sections and can not answer requests for shows or movies to be added to Paramount+ as we aren’t affiliated with Paramount Global.

For any technical help with the service, please contact Paramount+ directly at help.paramountplus.com in the US and support.paramountplus.com elsewhere.