'Tulsa King' Gets Season 3 Premiere Date As 'NOLA King' Spinoff Ordered To Series

Posted by on
  The new kingdom is officially coming to Paramount+ , and the foundation setter is almost ready to play. The third season of Tulsa King starring Sylvester Stallone has been given a premiere date of Sunday, September 21 (do you remember?), after ensuring that the Samuel L. Jackson-led spinoff it sets up over the course of it, NOLA King actually leads to something, ordering it to series two weeks ago on July 17. Episodes will drop weekly for the season whose logline reads  “As Dwight’s (Sylvester Stallone) empire expands, so do his enemies – and the risks to his crew. Now, he faces his most dangerous adversaries in Tulsa yet: the Dunmires, a powerful old-money family that doesn’t play by old-world rules, forcing Dwight to fight for everything he’s built and protect his family.” The season also stars  Martin Starr, Jay Will, Annabella Sciorra, Neal McDonough, Robert Patrick, Beau Knapp, Bella Heathcote, Chris Caldovino, McKenna Quigley Harrington, Mike “Cash Flo” Walden,...
0

You May Have Missed Paramount+ Take Over Roku City

Posted by on

 


Paramount+ had a bit of a getaway over Memorial Day weekend. The streamer built its own “neighborhood” in Roku City, the virtual world on Roku device home screens.

On May 2, Roku announced it would offer advertising opportunities that would involve buying custom placement within Roku City. Paramount+ was the first to take them up. From May 25 to May 29, Paramount+'s neighborhood incorporated Top Gun: Maverick, Transformers, Survivor, Rugrats, SpongeBob SquarePants, and Paw Patrol. Star Trek's Deep Space Nine space station and the original series Enterprise are visible in the skies with an orange Nickelodeon blimp. 1883's wagon is parked at the Yellowstone ranch. They even skirted likenesses even more with a wolf on a perch representing Wolf Pack. Seattle's Space Needle represents Frasier, even if the Paramount+ sequel series is Boston-set, Seattle will always be synonymous. Despite both iCarly series being set in Seattle, Bushwell Plaza is apparently placed in a different part of Roku City. Maybe it's a properly scaled distance, who knows. 

This is according to an Easter egg pointer video that included ten of the 29 incorporated into the presentation. Peter Hamilton, director of ad innovation for Roku was very excited, stating “Millions of people stroll through it every day. It’s a vast city where our users are delighted with changing seasons, unique architecture, and they’re transported to new views they haven’t seen before,” adding that the Paramount+ partnership “demonstrates the way in which Roku allows brands to surprise and delight streamers with advertising that’s meaningful and memorable.”

Meanwhile, Domenic DiMeglio, executive vice president and chief marketing officer for Paramount Streaming hyped the Easter egg hunting, saying “Fans are always looking for those Easter eggs and the subtle changes [in Roku City], and the team just thought what an amazing palette to be able to bring the Paramount mountain and many of our beloved franchises to Roku City in something that... was new, fun and disruptive”. In seeking to market the streamer, DiMeglio wants to complement its more traditional media strategy with other options that engage entertainment fans, fostering fandom.

To commemorate, Roku held a sweepstakes where one could win Roku Ultra and Paramount+ swag. While the stay in Roku City may be over, the marketing push has no end in sight.




Comments

Post a Comment

This is the place to share your thoughts questions and get responses and takes from others on a topic of the article.

The What’s on Paramount+ staffs moderate the comment sections and can not answer requests for shows or movies to be added to Paramount+ as we aren’t affiliated with Paramount Global.

For any technical help with the service, please contact Paramount+ directly at help.paramountplus.com in the US and support.paramountplus.com elsewhere.