What’s Coming to Paramount+ (US) in November 2024

  Note: Subjected to change; * indicates Paramount+ with Showtime only / ** indicates live on CBS via Paramount+ with Showtime, next day for everyone ORIGINALS, EXCLUSIVES, PREMIERES & EVENTS 11/1 The Dead Don’t Hurt* Pioneers Vivienne Le Coudy (Vicky Krieps) and Holger Olsen (Viggo Mortensen) fight for their lives – and love – on the American frontier during the Civil War. Written and directed by Viggo Mortensen. 11/17 Landman series premiere Set in the proverbial boomtowns of West Texas, this 10-episode series is a modern-day tale of fortune-seeking in the world of oil rigs. Based on the podcast “Boomtown” from Imperative Entertainment and Texas Monthly, the series is a story of roughnecks and wildcat billionaires fueling a boom so big, it’s reshaping our climate, our economy and our geopolitics. 11/19 The French Montana Story premiere The inspiring story of diamond-selling recording artist, French Montana, whose single mother sacrifices everything to raise her three sons from Mo

You May Have Missed Paramount+ Take Over Roku City

 


Paramount+ had a bit of a getaway over Memorial Day weekend. The streamer built its own “neighborhood” in Roku City, the virtual world on Roku device home screens.

On May 2, Roku announced it would offer advertising opportunities that would involve buying custom placement within Roku City. Paramount+ was the first to take them up. From May 25 to May 29, Paramount+'s neighborhood incorporated Top Gun: MaverickTransformers, Survivor, Rugrats, SpongeBob SquarePants, and Paw Patrol. Star Trek's Deep Space Nine space station and the original series Enterprise are visible in the skies with an orange Nickelodeon blimp. 1883's wagon is parked at the Yellowstone ranch. They even skirted likenesses even more with a wolf on a perch representing Wolf Pack. Seattle's Space Needle represents Frasier, even if the Paramount+ sequel series is Boston-set, Seattle will always be synonymous. Despite both iCarly series being set in Seattle, Bushwell Plaza is apparently placed in a different part of Roku City. Maybe it's a properly scaled distance, who knows. 

This is according to an Easter egg pointer video that included ten of the 29 incorporated into the presentation. Peter Hamilton, director of ad innovation for Roku was very excited, stating “Millions of people stroll through it every day. It’s a vast city where our users are delighted with changing seasons, unique architecture, and they’re transported to new views they haven’t seen before,” adding that the Paramount+ partnership “demonstrates the way in which Roku allows brands to surprise and delight streamers with advertising that’s meaningful and memorable.”

Meanwhile, Domenic DiMeglio, executive vice president and chief marketing officer for Paramount Streaming hyped the Easter egg hunting, saying “Fans are always looking for those Easter eggs and the subtle changes [in Roku City], and the team just thought what an amazing palette to be able to bring the Paramount mountain and many of our beloved franchises to Roku City in something that... was new, fun and disruptive”. In seeking to market the streamer, DiMeglio wants to complement its more traditional media strategy with other options that engage entertainment fans, fostering fandom.

To commemorate, Roku held a sweepstakes where one could win Roku Ultra and Paramount+ swag. While the stay in Roku City may be over, the marketing push has no end in sight.




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