Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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'NCIS: Sydney' Trailer Sees Two Teams Hop Into Battle Down Under

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Fresh off the announcement that NCIS: Sydney would be on CBS’s fall schedule, the first look trailer for the series got out the day after on the NCIS YouTube channel. The series is stepping in with fresh episodes while both the mothership and Hawai’i wait to be able to film again while the studios refuse to negotiate a fair deal with actors and writers.

The trailer boasts the international expansion of the franchise and the sights that Australia provides. It’s peeking at different cases and some bickering between Casey and Mackey. There’s a venomous snake and an abandoned pay phone off the hook. They know the terrorists they must track. NCIS: Sydney sees rising international tensions in the Indo-Pacific. The brilliant and eclectic team of United States NCIS Agents and the Australian Federal Police (AFP) are grafted into a multi-national taskforce, to keep naval crimes in check, in the most contested patch of ocean on the planet.

NCIS: Sydney stars Legends of Tomorrow's Olivia Swann as NCIS Special Agent Michelle Mackey. She is teamed with co-lead Todd Lasance as Sergeant Jim “JD” Dempsey, as well as Sean Sagar as NCIS Special Agent DeShawn Jackson, Tuuli Narkle as AFP Liaison Officer Constable Evie Cooper; Shantaram's Mavournee Hazel as AFP Forensic Scientist Bluebird "Blue" Gleeson and William McInnes as AFP Forensic Pathologist Dr. Roy Penrose. Morgan O’Neill created the series and executive produces with Sara Richardson and Sue Seeary.

NCIS: Sydney, a Paramount+ Australia original, premieres Monday November 13 at 10 PM on CBS with next day availability on Paramount+ in the United States. Check out the trailer below.
 


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