Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+

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   Paramount and Nielsen have agreed to a new deal, multi-year deal that ended months-long dispute that saw CBS and Paramount+ reporting viewership of their programming. The New deal includes audience measurements for all Paramount platforms including CBS. Cable Networks and streaming services such as Paramount+ and Pluto TV    It mattered because without a deal, CBS was unable to use Nielsen’s viewership data to sell ads for its major live events, such as the Golden Globes, NFL games, and as well as March Madness. With the new deal already,  Nielsen’s cross-media planning product, and Big Data+Panel national TV measurement. Products also includes viewership data from over 45 million households across more than 75 million set-up boxes and smart TVs.      Nielsen C.E.O. Karthik Rao says that "We are thrilled to resume our partnership with Paramount, as their leaders to continue to  build one of the strongest brands in entertainment." ...
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#SaveStarTrekProdigy Takes to The Skies For A Jet Stream

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The #SaveStarTrekProdigy campaign has taken to the skies to ensure that the former Protostar crew of Star Trek: Prodigy can land safely at a new streaming home after Paramount+ abandoned the series in June, reversing a second season renewal but keeping it in production. The rescue plead hashtag campaign is still going strong, and the Change.org petition has gained over 33,000 signatures.

United Kingdom-based Star Trek fan Michele Stokes, whose online handle is megsmamma created a GoFundMe on August 17 to raise £1,000, or $1,200 to hire an airplane to fly over the offices of Amazon and Hulu in Santa Monica and Netflix’s on Sunset Boulevard in Los Angeles. Within 5 days, the goal was met, and by the time Stokes closed donations on the day before the flight, the total raised was about 125% of the goal.

The plane did take flight on Thursday, August 24, waving a #SaveStarTrekProdigy banner. Plans for flight over Apple in Culver City and Disney+ in Glendale were also in the cards if time permitted, and it seems at least the former happened. Star Trek: Prodigy's executive producers Kevin and Dan Hageman, as well as Aaron J. Waltke and the show’s broader writing staff are fully supported and in fact applauded the effort and were fully grateful, quoting photos and videos of the occasion on their Twitter accounts. The Hagemans in particular said “This is incredible. We owe these Trek fans a pint and our lifetime devotion. Blessed to have people like all of you in our stratosphere.” Right now, a jet stream seems to be the show's only legal stream.

Dr. Trek Larry Nemecek was also on-site as TrekMovie.com deployed an away team at the Netflix offices to capture video of the event. Waltke and voice actress Bonnie Gordon, the voice of the Protostar’s computer also got to meet fans outside of the Netflix building While the Hagemans expressed at STLV57 hat they are 99% sure that a new home for the series will be found, it’s good to see that complacency is not in the picture. While we await an announcement for a streaming home, Star Trek: Prodigy season 1 is currently available in full digitally, while physically the first half of the season has until September 26 before the back half joins it on Blu-ray and DVD. #SaveStarTrekProdigy, because there's no reason it should go unrepresented as part of Star Trek Day festivities.

Source: ScreenRant, GoFundMe




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